cheggout sdk
project brief
Cheggout is an ad-tech company partnered with 20+ PSU banks in India. They reached us out to redesign the white-label marketplace SDK they integrate within banking apps.
Cheggout enables banks to activate and retain customers with an interactive and gamified marketplace SDK which they integrate within the banks’ existing mobile applications. They wanted a user experience and interface revamp which ensured customer interacts and completes actions within the app. They wanted us to simplify existing userflow and create assets to resonate with the banking audience and their expectations from modern banking/commerce apps.
This project involved understanding user motivations and what drives them. Cheggout had information clusters that helped them understand behaviour of customer segments. Our job was to ensure users who landed on the SDK interacted with the intended sections. Cheggout helps banks boost card value, drive activation, grow usage, and achieve measurable business growth. Our job was to use our UX and UI design experience to ensure the app SDK did as promised.
Since Cheggout’s SDK integrates with multiple banks, each with their guidelines, we had to ensure what we designed could be easily optimized for each individual bank’s app. So, we began with a skeletal frame which clearly laid out the userflow and built on top of that. This helped us keep the experience uniform across all the banking apps, while making minimal changes to the UI elements so that the app SDK was customized enough for the bank but the experience remained the same.
The SDK led to 46% more debit card and mobile app activations and banks saw six times more digital payments. User engagement grew by four times and retained three times more than before the app was integrated.
